Contemporary Strategies for Content Marketing

The Guide to a Proper EPK

Hey, slow it down whataya want from me.”

When you are representing yourself independently, what is the proper way to approach sending professional information (a.k.a your “artist resume”) to people in the industry? The simplest answer is to just send your EPK along with a well-written email, but what’s this whole electronic press kit (EPK) thing all about? What should you put in it? What should you not include? How formal/casual should it be? Should you include Adam Lambert’s “What Do You Want From Me” as an attachment? Well, of course, but what else?

Never fear; we’ve got your back.

First, let’s break down the elements of a press kit:


1. Biography

A well written, clear description of who you are as an artist is always a great place to start.  This section contains your history as a band/artist, any achievements, and endeavors you are currently working on such as a new album coming out. Bloggers and industry reps want to see something relevant and exciting going on. Keep this in mind.  Also, a long bio as well as an elevator pitch should be included.


2. Music

Embed or include links to your Soundcloud platform, Spotify profile, or any other platform that has the best representation of your music and fan base. This should be the most up to date and accurate display of your sound as well as have the the most impressive metrics however big or small.


3. Photos/Videos

Press photos, Youtube/Vimeo links to music videos, and/or high quality live videos can be displayed here.  These elements bring forth your personality and visuals toward your brand.


4. Press

Any press and/or reviews are great to add to an EPK as a way for outside sources to do the talking for you.


5. Social Presence

Add in your social media metrics in this section as well as any notable engagement strategies you have used.


6. Tour

Insert your current tour routing/calendar of events and gigs. Make this section easy to read and not too cluttered.  This section is especially important for booking agents and promoters to see where you’ve been and how you are working to get yourself recognition.


7. Extras

Feel free to add other elements as well if you feel that they well illustrate your unique selling position as a band/artist — anything that will give you that extra sparkle.  A few that come to my mind are listed below:

• One sheet
• Album track listing
• Lyrics
• Q&A
• Sync Placements
• Show posters


Now that we have outlined the essentials of what make up a good EPK, let’s talk about how to format one.  There are different sites that have helpful templates demonstrating how to put these elements above into action such as Sonic BidsReverbnation, and others. You can also go the more traditional route and create your EPK in a PDF form.

However you decide to format your EPK, remember to treat it like a resume; keep it professional.

It should be easy to read yet stand out, contain enough information to accurately represent yourself or your band but not overwhelm the reader, and a little color never hurt anyone.

Let me know how it goes!

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