Case Study: Your Style Vault
“Working with Michael and his team has been one of the best business decisions I’ve made in 10 years. I came to them to help me market my company, and they have done not only that, but have become my trusted advisors. They’ve invested their talents and heart into my business, and have gone above and beyond the call of duty in a way that truly sets them apart from the rest. ”
-TINA ADAMS, OWNER, YOUR STYLE VAULT AND WARDROBE CONSULTING & SIGNATURE SERVICES
Fabulous Style. Honest Advice
What do you get when a group of chic stylists who love dishing on fashion and beauty create a one-stop shop, where your dream wardrobe can become a reality? You get YourStyleVault.com and reinvent the way women shop.
YourStyleVault.com connects you to real personal stylists. Real women, real sizes, who hunt and gather in one easy-to-shop place your wardrobe needs. From timeless classics and iconic wardrobe heroes, to fast fashion and trends-to-try, search for what you need, buy what you want, and see how to wear it.
S.M.A.R.T. Goals
(SPECIFIC, MEASURABLE, ATTAINABLE, RELEVANT, TIME-BOUND)
- Better understand YSV’s top 10% customers through Persona Building
- Increase subscriber to member conversion by 10% in 6 months
- Increase average time on site by 10% within 6 months
How We Did It:
Content
Custom Video Content
Consideration Level Resources
SMART Calls-to-Action
Persona and Buyer’s Journey based Content Strategy
The Results
- A 30% increase in Member Upgrades
- Average time on site increased by 15%
- An exponential increase in SEO traffic month-over-month
