You have put in the time and evaluated the Inbound Method and discovered Inbound might just be the marketing solution for your business. Maybe you have even taken the next step and started considering marketing agencies to work with, but the question remains:
What does an Inbound Marketing team do?
In more specific terms, what does an inbound retainer look like week to week? Why do I need a marketing team? What value does the team provide? What will I be responsible for completing? What will the team be responsible for handling?
As inbound marketing agency ourselves, we know how important understanding this information is to create a successful campaign. While all marketing companies are different, here is an example timeline for a 12South Marketing’s Inbound Marketing Campaign to better answer the above questions.
To start, what does an inbound retainer look like?