Congrats! You’ve made the decision to hire a marketing agency! If you decided to seek help from an agency for assistance with SEO, web design, content development, email workflows, or even market research, you made a great business move.
But let me guess, now you’re stuck on whether to hire a local marketing agency or a non-local agency. Well, how about I help you weigh the pros and cons of each in order to see which option would best suit your marketing needs.
Local Marketing Agencies
Keep Your Friends Close and Your [Marketing Partner] Closer
As the name suggests, local marketing agencies are those a hop, skip, and a jump from your business. This is where the first pro for local marketing agencies comes into play. Communication between client and agency tends to be much easier when you can meet up in person for weekly updates or when an unexpected hiccup occurs. Plus, time zones are never an issue for meetings. With this facilitated communication, your business can also be sure that the speed and quality of the agency’s work consistently meets your expectations.
Local Reviews
Most likely you know a few other businesses in your area who have worked with this local agency in the past. With this information, you can easily reach out to these companies to verify that they had a good experience with the agency and that the agency can employ the marketing strategies you are looking for.
Local Connections
If you are interested in implementing marketing tactics directly targeting a niche market of those within your region, a local marketing agency might be a great fit for you. Local agencies know what makes the locals tick: what news they’re consuming, what new places they’re going to for dinner, who’s in town for the next big sporting event, etc. Local agencies can tweak marketing tactics based on locals’ interests. In addition, local agencies have connections with small businesses in your area as well as the media. This could increase your reach throughout your community and facilitate sponsorships and partnerships.
Non-Local Agencies
Now, let’s hit non-local agencies, so you can make an informed decision on which type of agency you should hire.
Verified Credentials
Maybe the local agency you were looking at doesn’t have specific credentials that some of the non-local agencies have. Some of these credentials and certifications could include Google Analytics Certification, Google Ads Certification, various HubSpot Marketing Certifications, American Marketing Association Digital Marketing Certification, Quintly Social Media Analytics Course, and the list goes on and on. Remember, having these certifications is impressive, but you want to be sure that the agency’s past clients’ reviews, results, and case studies align to be equally as impressive.
Limited Competition
Say you find this outstanding local marketing agency, but your main competitor is already one of their clients. This could absolutely be a conflict of interest. If this local agency is already looking to enhance the awareness and sales of your competitor, there is simply no way that they can do the same for you without compromising the quality of effort and work for one or the other. So, if your competitor is already working with a local marketing agency, maybe it’s best to reach out to a non-local agency. Non-local agencies can bring a non-biased perspective into your region and target market. More often than not, this new eye can clearly see the marketing strategy that should be in place to differentiate you from the market and take your business to the next level.
The Age of Zoom
While one of the pros for local agencies is the short distance, it’s important to remember that it’s 2020. In other words, it’s the age of Zoom, UberConference, Skype, etc. These platforms have completely taken over business meetings, deals, and interviews. According to Statista, downloads of Zoom, Houseparty, and Skype increased by more than 100% in March 2020. This method of communication has proven to be effective, cost efficient, and preferable by the majority of business people, as the environment is often more relaxed for all involved. So, if you can use this form of communication to build a great agency-client relationship, why not choose the best of the best agencies to carry out your marketing plan?
Best of the Best
If you’re really serious about getting marketing help for your business, why not shoot for the stars and choose to work with the best of the best agency in the country or even the world? This is an option if you’re leaning toward a non-local agency. After all, if you abide by the expression “you get what you pay for,” then if you choose the best, most expensive agency, you might get the best marketing work. Again, that’s your decision to make.
…And you never know, maybe the best marketing agency for you in the world is the one right down the street.
Wrapping It Up
So, there you go. Hopefully, this information on both local and non-local marketing agencies will help you in choosing which agency type will work best for you. You already made the great decision to work with a marketing agency, and that alone is a win! Both types will provide you with excellent marketing deliverables to help your company move forward in leaps and bounds.
34 thoughts on “Hiring a Local Marketing Agency vs. a Non-Local Agency (Pros + Cons)”
I was extremely pleased to discover this site. I wanted to thank you for your time just for this wonderful read!! I definitely enjoyed every bit of it and i also have you saved as a favorite to look at new stuff on your blog.
Hi, Neat post. There’s an issue with your site in internet explorer, would check this?
IE still is the market leader and a huge portion of other people
will miss your wonderful writing because of this problem.
Definitely imagine that which you said. Your favorite reason appeared to be on the web the simplest
thing to bear in mind of. I say to you, I definitely get irked whilst folks consider concerns that they just do not know about.
You controlled to hit the nail upon the highest as smartly as defined out the entire thing with no need side
effect , people can take a signal. Will likely be again to get more.
Thank you
What’s up friends, nice article and good arguments commented here, I am really enjoying by these.
I do not even understand how I ended up here but I assumed this publish used to be great
Hi there would you mind sharing which blog platform you’re working with?
I’m looking to start my own blog soon but I’m having a difficult time making a decision between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your design and style seems different then most blogs and I’m
looking for something unique. P.S Sorry for getting
off-topic but I had to ask!
When I originally commented I clicked the “Notify me when new comments are added” checkbox and now
each time a comment is added I get four emails with the same comment.
Is there any way you can remove people from that service? Thanks!
Thank you for the good writeup. It in reality was once a amusement account
it. Glance advanced to far introduced agreeable from you!
By the way, how can we be in contact?
I have no doubt that this site will become famous owing to its high-quality articles as soon as its administrator starts working.
Howdy! Do you know if they make any plugins to safeguard against hackers?
I’m kinda paranoid about losing everything I’ve worked hard
on. Any tips?
Hi there Dear, are you truly visiting this web site daily,
if so then you will absolutely obtain pleasant experience.
Whats up are using WordPress for your site platform?
I’m new to the blog world but I’m trying to get started and create
my own. Do you require any coding expertise to make your own blog?
Any help would be greatly appreciated!
Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.
I’m thrilled to have stumbled upon this website! I wanted to take a moment to express my gratitude for taking the time to read this incredible blog. I truly valued every aspect and have made sure to save your blog for future updates. The way you present intricate ideas with such clarity and depth is truly impressive, providing readers with valuable and thought-provoking content.
My brother suggested I might like this blog He was totally right This post actually made my day You can not imagine simply how much time I had spent for this info Thanks
I have been surfing online more than 3 hours today yet I never found any interesting article like yours It is pretty worth enough for me In my opinion if all web owners and bloggers made good content as you did the web will be much more useful than ever before
Monetize your web presence Top Affiliate Marketing
Increase your earnings Top Affiliate Marketing
Learn about affiliate marketing AffRip
Learn about affiliate marketing Affiliate Marketing
Monetize your website Affiliate Marketing Community
Exceptional blog! The author’s ability to distill complex ideas into accessible and engaging content is truly commendable. The posts are a delightful blend of intellect, wit, and relevance. Whether delving into current affairs or exploring timeless concepts, each entry is a thought-provoking masterpiece. The writing style is both articulate and relatable, creating an immersive reading experience. It’s evident that the author is passionate about the topics, making the blog a valuable source of information and inspiration. A heartfelt thank you for sharing such high-quality content with the online community.
I loved as much as youll receive carried out right here The sketch is tasteful your authored material stylish nonetheless you command get bought an nervousness over that you wish be delivering the following unwell unquestionably come more formerly again since exactly the same nearly a lot often inside case you shield this hike
Within your blog post, you embark on a captivating literary odyssey that effortlessly delves into the realms of intellect and emotion. The flawless integration of profound insights and relatable anecdotes is truly noteworthy. Each sentence unfolds like a masterful brushstroke, crafting a narrative that resonates on a deep level.
Your insights on sustainable living truly resonate. Implementing eco-friendly practices not only benefits the planet but also enhances our well-being. Your practical tips make it easy for anyone to take steps towards a greener lifestyle. Looking forward to more inspiring content like this.
Its like you read my mind You appear to know so much about this like you wrote the book in it or something I think that you can do with a few pics to drive the message home a little bit but instead of that this is excellent blog A fantastic read Ill certainly be back
Blogging is a regular habit for me, and your content always impresses. This captivating article has piqued my curiosity. I’ve bookmarked your website to stay informed with new developments, typically on a weekly basis. Furthermore, I’ve subscribed to your RSS feed for regular updates.
Fantastic site A lot of helpful info here Im sending it to some buddies ans additionally sharing in delicious And naturally thanks on your sweat
I happily found this incredible website a few days ago with wonderful content for readers. The site owner has a knack for engaging fans. I’m thrilled and hope they persist in creating excellent content.
This webpage is phenomenal. The brilliant data reveals the proprietor’s interest. I’m awestruck and expect further such astonishing entries.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
bestmanualpolesaw.com
Hongzhi 황제가 난징에 도착했을 때 이미 누군가가 그를 맞이했습니다.
qiyezp.com
나 Fang Jifan은 앞으로도 생계를 위해 황제에게 의존해야 할 것입니다!
Bwer Pipes: Pioneering Irrigation Excellence in Iraq: Explore Bwer Pipes for cutting-edge irrigation solutions that set the standard for excellence in Iraqi agriculture. Our advanced sprinkler technology and durable pipes deliver precise water distribution, enabling farmers to achieve optimal crop yields and sustainable farming practices. Explore Bwer Pipes