We stumbled across a great article by Ewan Spence from Forbes the other day, and we felt like it deserved a shoutout. With all the hype around social media, it’s sometimes easy to forget the importance and power of having a self-regulated hub (a.k.a. website) for your consumers.

“Use the social media properties as second tier interactions, and use them to funnel people to properties that are under total control of a brand (a website, an RSS feed for media delivery, an email newsletter subscription page). This makes far more sense than promoting someone else’s site where you have a landing page. It reduces the risk of relying on a third-party, it keeps the brand in control, and it builds the relation between customer and brand (as opposed to between the customer and Facebook).”

Check it out and let us know what you think.

http://www.forbes.com/sites/ewanspence/2015/01/10/newsletters-beat-facebook-pages/2/

-12South Music Team-