Contemporary Strategies for Content Marketing

A Non-Designer’s Guide To Creating Free Stellar Graphics On Canva

This post was originally written by our very own Sarah Spencer for the Patreon Blog. We thought you would love it too, so the awesome people Patreon are allowing us to post it here, as well. Enjoy!


Let’s talk about that thing we simultaneously love and hate doing:

Making professional looking graphics for our business.

Making your own graphics for your business is not easy

For independent creators, you’re not just the artist – you’re the Art Director, Social Media Manager, Web Designer, and more, all rolled into one superhuman. It’s your job to skin out all your social media profiles when you have a new release, get that album thumbnail looking good, and singlehandedly make any and all graphics for your videos and email campaigns.

Don’t you get tingly all over just thinking about it?

Some days, it’s super fun. Other days, your best efforts feel like a total disappointment.

All creators rely on visual materials to communicate their brand

Take a look at this online show poster for Lauren O’Connell. It’s gorgeous and easily sharable. Musicians and speakers find themselves in need of “posters” to display on their socials, blog, and in person.

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Musician Nataly Dawn regularly utilizes photos of herself with text overlaid. Although simple, pictures like these can be really powerful, but not necessarily something you want to seek out design help (or drop money) for.

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See how Nataly used images like these to skyrocket her paycheck by 400% here.


When you’re a creative business owner who’s making amazing art in the form of music, writing, podcasting, or essentially anything but graphic design, creating your own visual collateral can be a hair-tearing-out experience.

We’re gonna save you a lot of trouble right now.

This is Canva. I wanted to introduce the two of you, if you hadn’t met yet. You’re going to get along so well.

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Making graphics in Canva: intuitive, in-depth, and stupid simple

There are a lot of in-browser graphics making apps out there, but I have yet to find one as intuitive and comprehensive as Canva. It solves a lot of problems that small businesses tend to run into, whether they’re creative or otherwise.

And, not to toot my own horn here, but I think it’s valuable to add — by day, I’m the Creative Director at a boutique marketing agency based in Nashville, where we work with a lot of musicians and other artsy types. I use Canva as part of my day to day work tasks, and I highly recommend it to our clients.

I only say this to let you know that even though it’s an easy to use, free program, it’s in-depth and robust enough for agencies and professional designers to use, too.

What can you do in Canva?

Here’s a short list of what you can make:

  • Social media skins, such as Facebook covers and Twitter cards
  • YouTube cards and end cards
  • Logos & Banners
  • Sharable graphics for the web
  • Print resources, like postcards and flyers

And here’s some of the incredible features that are wildly convenient for artists and creative business owners:

  • Keep all of your branding material organized within your dashboard
  • Upload your own photos
  • Make templates for easy replication of new content
  • Organize with folders
  • Utilize beautiful pre-designed typography and layouts
  • Make gorgeous collages
  • Download in jpg, png, or pdf formats
  • Oh, and there’s an iPad app

Right away, many of your basic graphics-related needs are covered… and that’s just within the free version, which we’ll be going over today.

Canva also allows you to purchase a team plan, where you can have multiple people logged into your account at the same time. This is great if you have interns or other team members that are helping you run your business. You can also access non-free content like some photos and text options. Paid accounts will run you $12.95 a month / $119.40 per year, but like I said, you can get tons of value out of the free tier.

How to get started in Canva: Getting familiar with the UI

I’m going to run you through everything you need to know to set up an account and get comfy with the interface.

1. Head to and register for an account.

Go on, I’ll wait.


2. Welcome to the dashboard! Inside are three panes: Your menu, create pane, and your designs.

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On the left, you’ve got your home base. Across the top, you’ll see suggested content types that will get you started quickly. Once you’ve created something, it’ll show up in the huge space currently occupied by a cute, fuzzy monster.

Let’s look at the Menu options:

  • Create a Design button – clicking this will expand your create pane, displaying all the different types of content Canva has pre-set up for you. This is super handy if you know you need to make something universal, an Instagram post. All design types have the most up-to-date dimensions already set.
  • All Your Designs – Brings you back to your Dashboard, where you can see, you guessed it, all your designs.
  • Shared with you – this is where shared designs will appear. You can share designs with anyone by inviting them to collaborate on a design. Canva Free lets you invite up to 10 different team members.
  • Create a Team – This is where you can send invites to collaborate with you. It’s as simple as adding a teammates email address.
  • Your Brand – this is where you can store all your brand’s visual assets. It’s basically a mini brand guide you can use for reference while you’re making graphics in Canva. Unfortunately, the free tier only let’s you store color palette. Still super handy, since you don’t ever have to look up hex codes again.
  • Add a new folder – Canva lets Free users have 2 folders to help organize your graphics. I like to have one folder for “Social Media” and a second for “Original Content.” Original Content stores graphics like email banners, stuff for my website, etc. 

3. Click Create a Design, or use Custom Dimensions.

Let’s start get started by clicking Create a Design. You’ll be prompted to pick a pre-set design type. Pick any one you wish, and it will open up a new tab with your design editor.

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If you’re building something outside the normal design types, you can easily add custom dimensions.

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Now, take a peep at that new tab.

To the right, you’ll see a big, blank canvas. This is where your graphical goodness will be going down. We’ll call this your “art board.”

 4. Inside the editor: start with a pre-designed layout, or build your own

In the editor, you’ll see a menu to the left with a bunch of icons. This is where the magic of Canva lives — inside each of these menu items, you have access to countless pre-set assets.

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What you’ll want to check out:

  • Searchthis search bar will sort through Canva’s entire library of graphics and photos, free and paid. Need a microphone icon? Search away.
  • Layouts – All the gorgeous pre-built Canva graphics are in here. Check them out — they are seriously stunning, and will likely make us non-designers feel less freaked out. You can tweak any of these layouts to your liking. Change the text, fonts, colors, and images.
  • Elements – Here you’ll find free photos, shapes, icons, grids, and more. Simply click on a category thumbnail to see all the goodies inside. Then, click on an element and it will appear in your art space. You can move or resize it using the handy points on the bounding box that appears around it.


Pro tip: Hold down the Shift key while you’re resizing. This ensures that the element retains it’s proper ratio and won’t get squished or stretched.


  • Text – Probably the most fun part of Canva. This is where you’ll find pre-designed text blurbs. Fonts have already been paired, sizes have already been set, and yes, they already look amazing. You just need to swap it out with your own text. Wha-bam.
  • Background – Add a simple solid color background or get wild with a pattern.
  • Uploads – Have certain images you want to use, like a headshot or logo? You can upload your own images here.

Find a layout that you enjoy, and click it into existence. That’s it. The layout automatically loads up in your art board. From there, you can change anything about it that you want: Text, color, size, background image, solid color backgrounds, etc. Add in new elements, remove others.

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Canva also has super intuitive layers functionality. Meaning, if you add a photograph and it accidentally covers up all the text you just formatted, fear not. You can send that photo to the back of the stack using the Arrange button.

Click the element you want to send forward or backward, then click Arrange to move it accordingly.

5. Make a simple collage by dragging and dropping

Yes, it really is that easy. Click Elements in the menu, then the Grids thumbnail. Here, you can choose your preferred grid layout, and drag it to your art board.

Then, click on the Free Photos thumbnail to find some images to drop in (or upload your own). Simply click and drag the image to a cell in the collage.

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6. Save your design and download Your designs are autosaved every few seconds. 

Your designs are autosaved every few seconds. I love this feature — less of a chance you’ll lose any work.

You can easily rename your design by clicking on the white text in the header.

When your design is all finished and ready to download, click on Download and choose your preferred file format. Easy peasy.  

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7. Save templates for future use

One of the handiest features inside Canva Pro is the ability to save templates.

This is great for a number of reasons:

  • If you’re a blogger, set up templates for featured images in your blog posts
  • If you make graphics to share on Pinterest, create templates you can use over and over with new images and titles
  • If you’re a musician or a podcaster, make single thumbnails that look consistent
  • If you’re a writer, create chapter previews that look like they’re all from the same story

When you’ve created a graphic you love and want to make more versions of, save it as a template. This will make your design accessible within the Layouts section of your editor, just like all the other Canva pre-built designs. Unfortunately… this is a paid only feature. Womp womp.

But, there’s a way around it:

  • Open the design you want to make a template of
  • Go to File, then Make a Copy
  • Save your new copy with “-template” on the end of the file name
  • Whenever you want to make a new version of this graphic, open your “-template” file, adjust, and save it under a new name.


8. Utilize your 2 free folders to stay organized with your templates

The ability to have folders directly inside Canva makes it 100x easier to stay organized. In the free tier, you get 2 folders. I suggest using at least one of them to save all your “-template” files. That way they’re separate and out of the way.

To add a folder, simply click +Add New Folder in the menu. Name that folder, and rock on.

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Add designs to your folder by simply dragging them over to it.

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Canva can be the hub for all your graphics needs

Because of the organization features and the way it’s set up, Canva can truly act as your one stop shop for creating , organizing, storing, and sharing branded graphics. 

If you’re looking for additional tutorials on how to use Canva, they have a stellar resource library. Check out the official tutorials in their design school.

Happy graphics making!


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