The digital marketing landscape is always changing. We all know this, right? And if you aren’t changing with it, someone is going to do it better. At 12SM, we’re always looking for new tools and ways to accomplish our goals. We take pride in being “platform agnostic”, which is a buzzwordy way of saying we’re always open to different …
The Complete Digital Marketing Tools Suite [LIST] Read More »
This is the age of DIY. From Ikea furniture hacks to drag-and-drop websites, the world is obsessed with bootstrapping our own projects together with nothing but whatever tools are laying around the house and a go-getter attitude.
I’ve had the pleasure of knowing Ariel Hyatt for years, so when she told me she was finally releasing her compendium on Crowdfunding called Crowdstart, I jumped at the opportunity to get the skinny on her entire journey.
Aim at nothing, and you’ll hit it every time. Fail to plan and plan to fail. We’ve all heard these quotes before, so how can we take action to improve a business (or start one)? I’ll show you how to put your business idea into a simple little box and help it grow using the …
Using Idea Frames to Create Effective Business Outlines Read More »
Today, we’re writing about writing. That’s right. It’s about to get meta. Blogging is a central style of content in today’s digital marketing world. It’s an integral part of most inbound marketing strategies, and making sure your team is putting their best foot forward is crucial for success.
Buzzwords: Every industry has them, some positive, some over used, some make you laugh and some sound like nails on a chalkboard. People also have their own buzzwords we either inherited from our family and friends or make up ourselves. Personally, my favorite is “whiggin out” which my mom always emphasizes when she is stressed out. …
Marketing is nothing new; it’s inherent in business. Some of it involves shouting from the rooftops, some of it promulgates through whispers, and the modern majority of it comes tailored to you via the internet.
“No.” This is one of the scariest words for any business – especially when that business is just getting off the ground. It might be:
You can’t design in a vacuum. You just can’t. But really, if you do, you wind up with something between a bizarre, boring art-piece and an ineffective website that does nothing for you or your client.
“Hey, slow it down whataya want from me.” When you are representing yourself independently, what is the proper way to approach sending professional information (a.k.a your “artist resume”) to people in the industry? The simplest answer is to just send your EPK along with a well-written email, but what’s this whole electronic press kit (EPK) thing all …
