How to Learn Exactly What your Fans and Followers are Thinking

Sometimes it can feel like we’re constantly putting out content, but never getting real traction from it.

A Non-Designer’s Guide To Creating Free Stellar Graphics On Canva

This post was originally written by our very own Sarah Spencer for the Patreon Blog. We thought you would love it too, so the awesome people Patreon are allowing us to post it here, as well. Enjoy! Let’s talk about that thing we simultaneously love and hate doing:

The Complete Digital Marketing Tools Suite [LIST]

The digital marketing landscape is always changing. We all know this, right? And if you aren’t changing with it, someone is going to do it better. At 12SM, we’re always looking for new tools and ways to accomplish our goals. We take pride in being “platform agnostic”, which is a buzzwordy way of saying

Why Building Your Own DIY Website Isn’t Always in Your Best Interest

This is the age of DIY. From Ikea furniture hacks to drag-and-drop websites, the world is obsessed with bootstrapping our own projects together with nothing but whatever tools are laying around the house and a go-getter attitude.

Successful Crowdfunding – An Interview with Ariel Hyatt

I’ve had the pleasure of knowing Ariel Hyatt for years, so when she told me she was finally releasing her compendium on Crowdfunding called Crowdstart, I jumped at the opportunity to get the skinny on her entire journey.

Using Idea Frames to Create Effective Business Outlines

Aim at nothing, and you’ll hit it every time. Fail to plan and plan to fail. We’ve all heard these quotes before, so how can we take action to improve a business (or start one)? I’ll show you how to put your business idea into a simple little box and

Blogging 101

Today, we’re writing about writing. That’s right. It’s about to get meta. Blogging is a central style of content in today’s digital marketing world. It’s an integral part of most inbound marketing strategies, and making sure your team is putting their best foot forward is crucial for success.

12South Marketing Talks Marketing BUZZWORDS

Buzzwords: Every industry has them, some positive, some over used, some make you laugh and some sound like nails on a chalkboard. People also have their own buzzwords we either inherited from our family and friends or make up ourselves. Personally, my favorite is “whiggin out” which my mom always emphasizes

When Is The Time Right For Professional Marketing?

Marketing is nothing new; it’s inherent in business. Some of it involves shouting from the rooftops, some of it promulgates through whispers, and the modern majority of it comes tailored to you via the internet.

Why Your Company Needs to Learn to Say “No”

“No.” This is one of the scariest words for any business – especially when that business is just getting off the ground. It might be:

Contemporary Strategies for Content Marketing